Condiment Brand Inspiration / Research

Condiment Brand Inspiration / Research

The English Preseoviour; Miniaml / Handmade 'vibe'

Uten : Contempory Approach / Modern / Minimalism

I particularly like this approach to the product design. The text is simple yet friendly and approachable  Using minimal colours and simple packaging works well to make the product contemporary and unique in selling point. 

Feeding the Nation: Hand rendered / Illustrated 

I feel this use of hand rendered type portrays a sense of an unfinished product. The use of type and colour works in direct contrast to create a very 'scruffy' design.

Illustrative: 

Orginal: Hand Drawn - Illustartive / Minimal

Corprate; Logo - Colour - Not Personal

Jamie Olvier : Hand Rendered / Simple design approach / Homemade

The approach to Jamie Oliver's product range is quite effective. The use of clean and satisfying type works well against a minimal concept. The content is friendly and the hand rendered type portrays this also. The designs feel and look quirky and homemade which is effective. 

Simple / Illustrative / Minimal

Works well for concept.

Colour Designs: Colour / Shape / Image

Type Based: Heavy influence on type / Simple Images / Layout