Extended Practice : 2013-12-01

Tuesday 3 December 2013

Elmwood - Envelope

From the crit it was decided that I should crete and envelop and invitation to send to senior citizens.

I wanted the design to feature some of the same elements on the actual invitation image but these design seem quite boring and unofficial. They don't seem to carry across the same playful / humorous tone that has happened on the invitation images.

I feel that i could play around with colour more to see how i could the design could be enhanced.

Sunday 1 December 2013

Elmwood - Progress Crit

Progress Crit Presentation:

Crit Feedback :

Overall i received positive feedback from the crit and they liked the humorous light hearted approach i had taken for this brief.
The main points I had to re-asses:

Does my concept need a logo? Looks to fixated on health.

The colour / shade of green I have chosen for the main part of the design

What will be my final product?
It was decided that i should send out a envelope with an initiation from a 'retired' person as a personal yet friendly approach. d then crate posters and billboards to back this up

Elmwood Brief : Experiments

Original thoughts : Onto Photoshop:

I have started to merge some copy with the images I have collected. The words and phrases come out of the idea i had with the initial concept.

I think the copy and image works best at a humorous and light hearted tone to allow for more creative view on the designs. The use of white type and a bright type such as bright his effective to highlight the key points and the ey concept within the image.

The designs need to be pushed fatherand added to to give a more professional appeal. They could be enhanced by making the REDISCOVER RETIREMNT clearer.

The target audience is older generations, so the images need to be clear, simple, to the point but also carry a humorous tone that will allow for the designs to re-light the 'flame' or 'life' back into retirement and retirement living for those who would like to retire.