Statement of Intent.
I
intend to focus primarily on Editorial / Collaboration / Illustration and
Branding. This year I would like to drive my conceptual and copywriting skills
in order to obtain a high level of design through my chosen disciplines. I
could see myself as a design working predominantly with collaboration projects
with a strong focus in editorial and layout. I would like to work within a fun,
thriving ‘creative’ workplace that considers all forms of creative ‘s.
I
intend this year to utilize my design skills through the modules and to
extensively research my dissertation and to manage my organization skills in
order to complete and meet intended deadlines with extended practice. I will
plan to also receive one or more placements that I feel would be beneficial to my
practice and me, as a designer.
I have chosen to embark of
specific themes of briefs that involve aspects of design that I feel will push
me further as a designer into my intended design production and practice.
Certain underling themes such as Editorial and layout
would apply my skills in communication, layout, and software - Visually
pleasing designs and functional aspects. I am also planning to undertake briefs
specific to collaborations as I feel it would introduce better communication
skills as a designer via the work produced.
This
year, I will propose to work primarily with certain aspects of design that will
allow me to peruse my interests within graphic design. I aim to concentrate on Editorial /
Publication
/
Collaboration / Illustration and Branding. I feel that I will gain more insight into creative purpose
if I also aim to work closely with conceptual ideas and copywriting. This could
further develop me as a designer and allow my briefs to communicate in the best
possible light. I will push my creative development by working and
collaborating with creative ‘s and by using processes I have learnt over the
past two years.
Briefs:
01
Brief
1:
‘Inspire’
– Fashion Collaboration
Rationale:
A self-directed brief to inspire fashion students level 4
and 5 in the run up to end of year projects. Providing visual stimulation
alongside practical knowledge. The aim of the event is to display trends in up
and coming seasons and contemporary work and inspire the students to push their
work further.
With modern technology students become reliant on the
internet for researching. Practical methods of research have been dismissed and
valuable techniques are being lost. You must include a range of specific and
useful informative material that will inspire a younger generation of fashion
students with added knowledge of resources, techniques and tips.
02
Brief
2:
‘Studioooo’ – Event / Promotion
Rationale:
A self initiated project, which showcases Leeds talent
whilst promoting us as a ‘studioooo’ as well as individuals.
Our aim is to invite designers, illustrators and creative
‘s alike to submit work within a set theme to insure continuity.
Preparation is key to running a successful event; We will
need to plan and organise the event to a high standard to ensure that
‘studioooo’ is presented in the best possible light.
03
Brief
3
‘Greggs;
High Street Contender’ – Rebrand
Rationale:
Gregg’s is one of the last remaining contestants on the
high street. While the rest of the retail trade struggles, Gregg’s continue to
supply one of the UK’s most important staples – bread. But another franchise,
Paul, is offering continental breads and stealing customers from Gregg’s
stores.
Gregg’s must fight back. Your task is to create a
re-branding for Gregg’s that isn’t simply a logo.
You must include a broad range of specific and useful
branding solutions to re-instate Gregg’s as one of the high streets best
contenders.
04
Brief
4:
‘Cinema
Experience’ – Branding / Promotion
Rationale:
The brief is; ‘to reflect the reputation of ‘everyday’
cinema and move it upmarket, more towards the premium experience of (theatre,
opera and ballet), and to distance itself from mainstream cinemas, but still
encourage members of the ‘everyday’ ‘affordable’ public to start to re-attend
the cinema, as an experience.’
Create a ‘selected cinema’ brand and ideology for the UK -
to encourage the public to ‘go to’ the cinema once again.
Your aim is to create a ‘new’ experience of cinema that
will excite, promote and entertain the public and film lovers. You will have to
create a brand of cinema that is desirable in public opinion to enhance cinema
viewing. Create a fixture on the community entertainment calendar, with various
deals, which encourage public to be enticed, and to boost cinema revenue.
The ‘event’ of cinema itself is much more than a ‘cinema
experience’ now, as it now includes socializing, fine dining and bars therefore
cross-promotion will be a key feature in the branding of a cinema.
05
Brief
5:
‘Design
Trend Forecast’ – Editorial / Publication
Rationale:
A few years back every blogger wanted a magazine theme,
now, trends have changed, and ‘print’ - is back.
Online resources are
useful, quick and easy. But printed magazine’s / publications are more specific to certain needs and allow creatives to gain
inspiration not only from the context but also from the physical touch and
aesthetic feel of a magazine / publication.
Although printed products are lacking in terms of
technology and access, print reaches those who cannot gain access to the
‘latest trends’ online.
As part of an Idea’s to inspire young creatives your aim is
to create a monthly trend forecast magazine / publication for creative students
and create ideas to inspire action within design
Consider the latest trends in design, creative, food, film
and TV to encourage more young people to become inspired within the creative
network. Allow for showcasing of new talent and young creative ‘s to evolve a
social networking database for designers through a ‘print’ concept.
Create a network via the magazine to connect creative ‘s
through opinion on trend / new ideas.
Push the idea of inspiring action and create the monthly
magazine / publication to promote creativity through young designers and
creative ‘s.
As well a creating the magazine / publication, you need to
create an extensive promotion program, aiming to reach the intended target
audience in an inspiring and efficient way. Take into consideration price,
themes, creative talents and ideas.
06
Brief
6:
‘Studioooo’
– Publication / Promotion
Rationale:
Set by Laura Dockrill and ‘studioooo’; The aim of this task
is to produce a small poetry illustration book that will be based on a chosen
theme.
The content will be tongue in cheek, light hearted and
humorous, marketed toward young adults and creative ‘s.
07
Brief
7:
‘Competition’
– When Released
Rationale:
I intend to enter a few competition briefs from
various student awards such as D&AD, YCN and Talent-house. I plan to enter
these briefs as weeklong briefs to break up the longer briefs throughout my
extended practice.
08
Brief
8:
‘Exhibition’ – Collaboration / Promotion
Rationale:
To curate and put on exhibition
at 'Sunny Bank Mills Gallery'. Exhibit with a range of other young emerging
talent with collaboration through various LCA design disciplines. Pushing 3D
elements of print, Way finding and work to exhibit.
