Talenthouse biref

THE BRIEF

Top movie studio Lionsgate invite artists, designers and creative minds to create a limited edition promotional poster for the new movie Filth.

One winning design, as selected by Filth author Irvine Welsh and Director Jon S. Baird, will be printed in the Metro newspaper (with a readership of over 3.5 million!) and win £1,000 cash. Their design will be featured across the movie's official channels and they will receive a large scale printed, signed and framed version of their poster.

Creators should take inspiration from the book, movie trailer and other artworks associated with the Film. Take a look at our Pinterest board for more inspiration

Feedback

From the designs I have created I gathered some feedback to see if my designs were heading in the right direction:



Greg Ball (designer)

Positives:

- The design looks like it could be used 

- The navigation looks effective and easy to use

- It's pleasing visually 

- It looks like it is for tennis (without being OTT)

- The grid layout works well to display relevant information

Improvements:

- The colour scheme is appropriate but maybe work on the image layout and colour

- To bring more news into the application

- To add in more yellow aspects to ensure that the designs are cohesive 




Gabby Little (sports)

Positives:

- The app colour is suited to sport and especially tennis, the brand works well to portray this, The colour of the design looks a bit like sky news. (maybe too much)

- The app looks easy to use in a rush.

- The concept of doubling up really works, and could enhance the tennis in a specify area

- the design looks 'good'

Improvements:

- Work on the colour scheme as it looks slightly like sky sports.




My response:

This feedback is really helpful. I asked Gabby as she plays a lot of sports, she also fits the audience and is a woman. The response she gave me were very insightful. I will have to look into the colours scheme further as i don't want to link the design with the colours shame eof sky sports. I have introduced a subtle hint of yellow throughout this designs that has steamed from the first layout I created of the website. I think i need to add more in to create that difference. 

I also asked greg as he is very into web design and grid structure. I think his thoughts on the image placement was correct. I feel that I need to work on the design further so it makes sense throughout the application. The placement of images is very important to the application, i WANT TO INCLUDE POSTIVE IMAGES and they need to be focused throughout the app, with relevance to content. I think i will need to look into this and the layout of the image and type further. 

APP Development

I have started to experiment with the application. I like how using different opacity of layers can make the application seem real. I have also used gradients and started to create a grid design for the application. 

Structuring the app:

I wanted to create a clear navigation that functions very easily so that the target audience can understand the design. 

The blue colour scheme is still pominnat within the design. I feel that the designs work well to look professional. They still need work however. 

The grid:

The grid needs to be practically the same layout for every section often app. I have started to mock up the apps sign in page. I have used opacity levels and placed the designs ib various locations. I want the main attention to be on the sign in section but i also want to keep the logo included. 

Working out 

I am also working on various app pages at once. The image looks better on the left hand side as it is slightly darker. However it may not work with the amount of text that needs to be placed over the top. 

I think the image does work with the text . 

Keeping the Opacity

I have really enjoyed working with the opacity o the application. I feel that the design features a 'sporty' aesthetic. It gives a great opportunity to overlay images and type and I feel that it works in terms of mocking up an application. 

Creating the right balance;

On the below left the design incprpates 2 images. I don't think this looks right as its too confusing. The layout of the app buttons does work well with the top image as the merged drop down arrow design brings the two aspects together. 

From this stage of the application it is clear to see that i am experimenting with layers, opacity and the relationship between image and text. I feel that this still needs to be pushed further. I need to apply the same design to the applications so it becomes cohesive. 

Postives:

I think the app suggests a sporty theme

The cooer scheme is working

The image and text combination works well

Negatives / Improvements:

To work with gradients

Bring in a grid that fits most of the application  pages.

Print Leaflet Research

I did some research on how spa and beauty leaflets you receive with treatments and products
I thought this would be helpful to our brief and the information leaflet that will be placed in the packaging. 

The designs seem very dated and not age approbate for a young market

Splitting the leaflet into 3:

Allows more space

Images can be bigger

Maybe the leaflet would be to big for sub brand packaging?

The idea of using very pose'd and fake images really makes the leaflet seem outdated. However I do like the idea of having the images and text right and left aligned so it become legible and makes sense when reading. 

This design tries to reflect a modern outlook on the leaflet. The use of one main image and refreshing colours works well but the leaflet doesn't seem to be very innotibe and creative.

I do like how the type is in on one side and used the flu spread. It looks quite professional and corporate however. The design needs work, but it's one of the most refreshing i've seen. 

Allowing the leaflet to be part of the brand - this works quite well to and allows the colour scheme and everything to match up. The design is split and works well for a hierarchy of information. Howeve it still looks quite outdated and the use of pattern doesn't work, maybe if a boarder was used it could of brought the image together. 

MOCK UPS - Last minute Changes

After our previous labels went wrong, we decided that before the final printing of our designs, we would print out some more mock ups so that we could see how the new labels would work when applied to our products.

We wanted to check for any last minute changes that we  could fix. The products seemed to work out ok, but the colour scheme was off, we decided to twerk the brightness so that when printed in CMYK it would look more ontempory. 

The products would now work as stand alone items, that were reflective of the brand and it's identity.

Problems that arose: 

- the measurement were wrong
This really pro-longed the packaging procedures and we didn't leave enough time for magazine the situation

- The colour
When had to go bak and edit the colours os that when we printed it would look the same 

Labels and Patterns

THE LABELS WITH PATTERN

We decided that the Labels and a white background would look boring and the design should be more creative on the actual labels of the jars. Incorporating the pattern, as well as making the text central works quite well. 

This allows the products to look more collective. 

Body

Face

Complications with Labels

The labelling for the nets were developed and changed quite a few times as there were a number of complications that occurred during the design process. 

We got confused with the measurements a number of times and some of the products and packaging were too small to fit the labels on so we had to change them. We also had major issues with the back labels in terms of size and correct information to fit on. They varied so much in size that it was quite difficult to manage 

We had to work on the labels more times then expected which set our other things back, so we could of worked on our time management to make sure we were more organised. however we did make use of dropbox and folders so we were updated regualry. 

LTA TENNIS - APP DESIGN SHEETS 2

LTA Tennis - Type Experiments

Type and Image Experiments:

I have decided to use just type as ana lost logo and identifier for the brand. I quite like how you can play with typeface weight and feel this could work with my brief. It reflects the power and swing of tennis, as some shots / people are bolder etc. So it forms some purpose with the design.

Applying Type and Image:

I chose to work with the blue theme and overlaid some images. I quite like the text in white and feels that it works with the white tennis gear the athletes wear.

The blue wights of this type portrays itself as strong and powerful. I feel this relates well to the brief and about encouraging women.

Further experiments:

I do not like how this works with the layout of image and type and I feel that the type works best over the top of a gradient or full colour image.