Elmwood Design Sheets :

YCN LTA Competition Brief

Brief: YCN ‘LTA’ Competition

Rationale:

Your challenge is to create a campaign that will increase awareness of the benefits of tennis to lapsed and infrequent players. Your campaign may focus on one particular group, or target both at the same time.

Either way, it must grab their attention and leave them in no doubt that tennis could be the sport for them!

Processes:  

Final Outcome:  Application, Presentation boards for submission

Pwersonal Branding

Interview Responses

The interviews spread from illustrators, fashion designers/students, film makers, food professionals and young professionals.


Interviews from:

Karla Stevens
Britt Lloyd 
Bolaji Osun
Lizzy Knight
Simon Isles
Laura Dockrill
Hannah Platt

The interviews:

MidTerm Crit + Feedback

Elmwood Brief

Creating the Logo + Experiments

Creating an identity for the new idea of the brand. Using the word YUM creates a 'sense' - I wanted to keep it playful and i chose to use play with the formation of type.

The experiments took place, as I tried to make the type feel 'live' and create a positive emotion form the design with positive connotations. 

Alwthough these designs create a positive and 'happy' feeling - they don't portray a sense of homemade produce. I feel that the type needs to be more hand carted rather then digitally enhanced. This idea can be pushed to create a homemade but professional approach. 

Logo Design:

To create this logo I hand rendered, I used a type as a format and built upon it by hand rendering specific aspects.

Things that didn't go quite right:

After rendering the logo, I decided to cut out a stencil that could allow me to spray paint the logo onto areas of the range that could bring the brand together such as - envelopes, bowls, lids, placemats etc.

The first attempts of spray painting didn't go quite that well as the stencil wasn't strong enough to hod the spray paint. 

Other ways that i could develop the design :

White ink pen

Spray paint (try again)

Ink

The experiments i feel would look effective if they came out right. The design onto the black matt works well but maybe considering another tool to do the designs would be appropriate. 

Condiment Development : Developing the Business Card

Developing a logo and a name for the company. I decided that the name should be relatable to the touch, sense, taste and emotions of what you get from condiments. I wanted he design to portray a friendly tone of voice. 

The starting point :

Simple and early stages of developing the business cards; 

These experiments are slightly too bright and don't work in a homemde traditional format. I think they designs need to include an image to inform the design.

The designs look too busy for the simplicity of the project and look quite childish and aimed for a younger target audience.