Elmwood Logo* Design

The logo I have chosen isn't nessaciarly a logo - in the sense that it is a symbol / image and type.

I have chosen to go with a 'saying' and a concept that hopefully can be pushed.
Re
Re-tire
Re-discover …. Re-tirement


Rediscover
Retirement

I thought that this would be effective in grabbing attention and also pushing the idea of the 're'

whc=ich could be developed to stand for a number of things such as :

relive relax reinspire retire rediscover reventure etc

This could then be used as part of the image copy to bring life to the concept.

DRME : Final Flag Design

Final Design:

We chose to go with a simple version of the flag to highlight the concept and to keep the design from becoming over crowding and un-effective. 

Although the Flag design was a quick turn around, i feel that i could have pushed the design further. The concept could be developed and the overall elements could of been enhanced. 

We could have spent more time on actual layouts and colour schemes and maybe used up more of the flag space to utilise the theme and concept. 

Developing the Condiment Range - IDEA RE-THINK

The range as it stands now is very illustrative, and from the recent crit i decided to make the brand a more 'professional' aspect.

The crit suggested that i should use a brand name and relate it as a professional company who in turn promotes out home-made and local produce within a specific area. The brand will be a company who specialises in in condiment ranges and homemade ranges.

BRAND
(COMPANY) - visualise, brand identity, create
   |
WEBSITE - create
         |
HIGHLIGHTS LOCAL HOMEMADE PRODUCE - create a range that could be produce by someone who is making homemade condiments (visualise)

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I feel that this way of working would push the brief further and will also be able to produce some professional aspects that could work well. *

*The Condiment range will still need to be broad but will now involve an aspect of purposefulness. 

The Brand* will consist of :

Logo
Letterhead
Order Form
List
Business Cards
Website
Professional Photography 

The website will link to People who are creating Condiment ranges in selected areas:

- Bowl
- logo
- Tags
- Packaging


Each person involved in the company will have different 'homemade' range that will include different types of design, packaging etc. So the company as a whole will be one, but it will have different products and ranges. 

Personal branding - initial designs

Since coming back after the christmas break I decided to start re-designing my identity. I wanted to keep some of my old features that I created last year but I feel that it really needs improving. 

Brainstorming:

Idea 1:

I really wanted to create something fun and incorporate a slightly cheeky tone of voice into my business cards. These are only experiments of ideas to see how I could focus my ideas. 

The use of bold text really appeals to me at the moment. I think that using a sans serif typeface allows the statements to look bold and effective.

Trtying to add humour and light heartedness into the designs - I don't think they look visually pleasing but I quite like the content of the designs. 

Trying to be too different - The spice design doesn't work at all. I think it needs to be of a higher standed.

Overall I do not like these designs. I think they look very poorly designed and do not translate the right idea. I want to portray a fun attitude, but i also want the designs to look professional. 

Trying to add a sense of professionalism:

I feel that i should tone down the designs from the previous. I also can't stand the red i attempted to use aslso. I have a slightly weird obsession with the colour yellow. I thought i could produce bright yellow business cards. Still attempting to communicate a fun tone, the bold text is still used, however, test designs are also just experiments. 

I wanted to put across my personality and skill set so i just the 'I' theme. This was to represent me as a designer and it allows me to add something to the end to represent me and my design. 

I feel that all these designs are very basic starting points. 

Things I like:

- Yellow

- Personal

Things I don't like:

- Bold type

- Simple layout

- Basic

- Red colour

The designs just look very basic and don't put across any personality. I really feel that I need to work on these designs and make them suit my design ethics and style. I haven't used any grid formats and feel that if i pushed the designs further I could create something representative of myself. 

DRME : Development of Designs - Experiments

Original Layout:

Pushing the Design :

'Too much' on the design;

We decided that the original layout outline was far to busy and with the added essence of a collage featured in the centre point we thought the design could feel over welding and not make sense. 

We then went onto experimenting with colour - concept and layout:

The collage on the compass design looks quite messy and unresolved, We decided to take out the circular motion that represented the 'world' and just leave the compass shape with the map to show the range in a simple and effective way. 

DRME : Collage Effects

To create the desired effect we decided to use images that had been pre-illustarted and photographed. 

We then cut out the images - scanned them and started to expoeimebt with layout :

Research / Images used for collages:

Collage experiments :

We decided we liked the idea of overlaying the images and leaving a white boarder so that the designs are clear and effective.

Elmwood - Image Collection

Through some images of the internet I have found a source that collects vintage style photos.

I thought these would be useful and work well to convey the right message for my Retirement home. 

With the right copy the designs could work to use the images as a focal point on the concept. 

DrMe - Flag Development

The initial idea for the flag - To highlight Migration. 

BRIEF :

BRIEF CONCEPT :

INITIAL IDEA : 

(Scale mock up)

We decided to make patterns to create the elements of migration from our concept. We thought a minima design could be effective in communicating the right message.