LTA : Design Experiments

Starting to design:

(I do NOT own any rights/copyright to the images used in my designs)

I have decided to create a website that allows women to explore and look at all the main points listed in the brief. I believe that this could work as the brief is aimed at professionals and the average working women will use the internet on a daily basis. 

Experimenting with various type and word play + Image:

I think that these designs are way to simple, but as a starting base, they get across a powerful and inspiring presence which is effective.

The colour scheme : The colour scheme is very important to the brief, and as most of the images i have collected on court, i believe that I should use blue and yellow in my design. 

To get me started I experimented with various images and word layout to see how I could use the different aspects. 

Website Mock up:

Pushing the designs further I wanted to develop the website layout before I pushed the promotional work just so I could get the concept down and see if it worked well / user friendly:

Adding in Images:

I used some simple layout structures and began to build the design in a grid form. 

I started to find the layout quite complicated and the hiercahy of the images were wrong. I feel that the design looks quite professional but needs more work, 

Display and Layout:

I wanted to create landscape full screen webpage. I wanted to oak up the click-able links of videos and interviews.

WEBSITE MOCK UP:

Developing an Overlay:

I thought that the images worked quite nicely with a blue overlay - so i tried it on the below designs;

I think the aspect of doing something digital could work with the concept but I feel that I could push this further then a website and make it more personal to the user.

I feel that an application could benefit this and would work better. I could take these experinnts of layout and apply them to an application layout to see how it could work on a smaller scale and monitor.

Magazine Edit

I quite like how this design works. The pages work well, but do feel that the front cover is too dark, mate adding a lighter shade could make the yellow not seem to harsh and it may bleed during print so I think i should change the design.

Work in progress

This was also a small brief to balance out my work with the bigger briefs. I thought this would be effective way to balance my time and allows me to niintercte with a new style of brief with this.

Lorde - Research 2 - Team Video

I decided to watch the Team video so I cold see if there was anything else that caught my eye. The video was very dark and quite twisted - this does link to my work, but the colours are a lot more depressing  

The images are very well photographed and portray real life situations. The images are NOT manipulated bt sill look effective. 

LTA :Image Selection

After working on my ideas it became clear that I would have to use images fro the internet and of professional womens tennis players to help encourage my tart audience. 

I DO NOT OWN ANY RIGHT/COPYRIGHT TO ANY OF THE IMAGES USED / THAT WILL BE USED IN ANY OF MY DESIGN WORK.

I feel that by using these images it allows me to contribute a passionate and professional surface.

I used various sites to gather some images, I may decide to use some for the application and some are just for research. 

To make the application / campaign relevant I have chosen to use images of famous tennis women and shapes / styles : Here is a selection of images I have chosen from various tennis Tumblr accounts. 

I think that these images can have more of an effect on the female target audience that i and the brief have selected. This will also make the designs more professional as the images will not be as amiture. 

The colour scheme of these images mainly revolve around blue, I could see this working for my designs as it is considered an active, sporty colour, and if I use the correct tones and shades the designs could work for women and seem appealing without bowing to stereotypical women's colour swatches.