Brief: YCN ‘LTA’ Competition
Rationale:
Your challenge is to create a campaign that
will increase awareness of the benefits of tennis to lapsed and infrequent
players. Your campaign may focus on one particular group, or target both at the
same time.
Either way, it must grab their attention and
leave them in no doubt that tennis could be the sport for them!
Processes:
Final Outcome: Application, Presentation boards for
submission
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