Champneys - Research

To develop the brand we decide to look at the Chan=mneys high street stores and retail:

This is a Champneys highstreet store…. 

The store sells products and spa treatments without spa luxuries and allows cutormers passing by the opportunity to get a treatment. 

The products in the spa:

The products range from boring to bland. The design colour scheme varies a lot and it seems as if it's catered for an older target audience. 

Even the younger brand layout and colour doesn't work well to cater for its audience. It uses a very bright pink thats too garish for the products. 

Overall the spa needs to resell and rework to be suited for a younger market. The designs need to be fun, bright - but not to garish and corporate They also need extras to make the brand accessible and work for the market.