The range directed at young adults seems to be this design. The design looks old and outdated and considering it's amin target audience is young professional adults it takes on a different form.
The Champneys products look quite boring , bland and old. The main selling point seems to be audience that knows the spa which could enhance sales.
In terms of design, the bootless take on a regular form and do not appeal to a young audience in terms of 'new' or 'style'.
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