Champneys : Initial Design Sheets

After initially scribbling down our ideas we thought it would be good to go back through our major ideas and figure out if we could create a clear and attainable conclusion and design. 

I personally feel that we should stick with the idea of creating a sub-brand. This would be effective as we could enhance the brand and create a target audience in a new and refreshing way.

Problems:

- It might not reach intended target audience

- The designs could look dismular from the Champneys brand