Gill Sans, Times, Nexa,
We experimented with various designs and layout to encourage fun and lightheartedness,
I started to put together some experiments but we felt that the illusive type looked to young and ported the wrong tone of voice.
These designs seemed to suit the brand and would make the sub brand still feel part of the overall Champneys range.
We decided that the idea of a line and a change in colour of the logo would work well to keep the brand together but with a fresh approach. The designs experiments have allowed us to see what works well and what doesn't and has helped us to define who we are actually targeting.
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