Champeys Blog Inspiration

For inspiration we headed to the library to see if we could see how beauty in magazines is portrayed and how it works with online and digital applications.

Mag:

From here we wrote down some ideas for the application we were thinking of making. We thought that this interactive element would make the brand inclusive.

We wanted the application to be personal and show the benefits of a specific spa treatments or products. We thought an interactive swipe and tap section on the app could make it fun and more suited to the audience. Also gives a preview of the benefits. WE also thought that the app could how some sort of credit system for the clients to boost reliance and sales. 

We had a mini crit and we spoke to Simon and he suggested that we look into forms of media that are target audience would use and look into creating an effective identity instead of just print and application 

After a brainstorm me and Beth came up with the idea to create a young, fresh blog that worked t iintroide the good stuff, the products, interviews, tips, healthy eating etc,

We thought this would be an effective way to meet out target audience.