Creating an identity for the new idea of the brand. Using the word YUM creates a 'sense' - I wanted to keep it playful and i chose to use play with the formation of type.
The experiments took place, as I tried to make the type feel 'live' and create a positive emotion form the design with positive connotations.
Alwthough these designs create a positive and 'happy' feeling - they don't portray a sense of homemade produce. I feel that the type needs to be more hand carted rather then digitally enhanced. This idea can be pushed to create a homemade but professional approach.
Logo Design:
To create this logo I hand rendered, I used a type as a format and built upon it by hand rendering specific aspects.
Things that didn't go quite right:
After rendering the logo, I decided to cut out a stencil that could allow me to spray paint the logo onto areas of the range that could bring the brand together such as - envelopes, bowls, lids, placemats etc.
The first attempts of spray painting didn't go quite that well as the stencil wasn't strong enough to hod the spray paint.
Other ways that i could develop the design :
White ink pen
Spray paint (try again)
Ink
The experiments i feel would look effective if they came out right. The design onto the black matt works well but maybe considering another tool to do the designs would be appropriate.
