Creative Cinema Branding Research

St.George OpenAir Cinema.

An advertising campaign for the OpenAir Cinema. 
Remarkably they sold a record breaking 37,000 tickets on the first day.
The OpenAir experience is a liberating one. 
Released from the office, it’s an opportunity to dress up, and let your hair down. 
The event itself is much more than a cinema and includes socialising, fine dining and bars.
Not surprisingly, it's a popular corporate entertainment venue. 
'Our brief was to re-position the brand to reflect its prestige and move it upmarket, more towards the Opera House and distance itself from mainstream movie providers.
Media included outdoor, press & digital.'

My Analysis : 

This campaign works well to get across a 'upmarket' and formal element of cinema viewing. The use of imagery collaborated with simple copywriting allows the viewer to be in 'au' of the design and feel submerged within the concept of liberation. Key words sparking emotion is crucial to the design so that the public can communicate. 

The simple layout works well to conceive this idea also. Functional body copy in a clear format on the publication works well to maintain an upmarket approach.  

Sderot Cinematheque.

My Analysis : 

This campaign is very stylistic. It still promotes a formal and upmarket element and the use of an interesting concept and imagery works well to give the images an established vibe. The strong, bold line use works to section the images - which could link to sections of the cinema experience. 

Melet Cinema.

Melet (Cement in Hebrew) is an imaginary conceptual cinema. 

The inspiration for the name and the logo comes from the building it self that used to be owned by the governmental construction company, and from the function of the cement it self ; a sort of glue between the bricks of a building. 

The "Melet" cinema collects individual films and gather them up into a sequence with a common theme. Each theme present 1 to 8 films combined with talks and lectures about the subject and in case of need even additional test to read before coming to watch the movie. 
The project contains a logo design, print products (posters, programs, tickets, business cards, article-books per series), a website and wed invitations. 

My Analysis : 

The use of using moving image and gifs allows this project to take off. Visual representation of film works well through advertising as film is moving image. The concept is strong. Simple imagery and strong bold white type works to create an aesthetically worked promotion. 

Phoenix Cinema, Art, Café Bar.

Working closely with the independent cinema in Leicester, 

I built a good relationship with the client and went on to develop a new brand 

identity for the cinema across a range of mediums including their logo, programme format, menu and signage.

My Analysis : 

Minimal Design and very thought - out layout teamed with grid formation of images creates an upmarket and well thought out design specific. The front of the publications visualise an independent cinema as the type is simple, not over powering, and the copy-write is creative.