01 - IMAX
02 - Independent / Second Run
03 - Drive In
04 - Multiplex
05 - Rooftop
Direction:
To enhance cinema experience; each month show new films and classic evenings. highlight movie quotes, emotions when watching film;
Moving Image - Indent - Web - Tickets - Brand - Food & Dinning - Bar - Drinks - Boards - Screen numbers - Film Guide - Adverts - Logo - Invoice - sequence - Reel.
Simple Stylish Minimal Layout Grid Upmarket.
Initial Idea/s:
01
Underground / Urban
Keep it upmarket, plays underground independent films as well as relatable blockbusters. Specialising in violent and action films + some gritty independent film.
UUC : Urban Upmarket Cinema
Urban films : Urban environment - really experiencing the location + vibe of the film.
02
Moving image
Because film is moving image. Every aspect of the cinema could look like it was moving through film, GIF's, stop motion pr visuals which look like they are moving. Therefore you will always be in a state of movement : travelling away from your problems and submerging yourself into adventure and emotion.
03
Interactive : Upmarket and Educational
Film quotes, symbols, Image mash ups. photography, phrases to place around the cinema to educate - Kind of a museum / playful to get across ideas in a unique / challenging format. Interactive voice stimulation / guessing and you will there pay to watch the film + pay for the experience.
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