Condiment Development : Illustration Type & Layout

Condiment Development : Illustration Type & Layout 

Using hand rendered type created on illustrator creating a traditional aesthetic but with a slight modernistic edge. The designs need to focus more on the brand identity. These are not the final images but create a basis to develop from. 

The Jar that simply places image and type above is quite modern as well as home-made and traditional. The idea of using vinyl on a clear glass could give the product an edge and work well. Although the design would only work on specific jar but would give an edge on supermarket shelfs and stalls.  

Starting with Mint : Keeping in a illustrative theme. The type looks and is hand rendered. This allows for the home made approach to be portrayed though the imagery and type. The image is a basic outline of a mint leaf and is placed in different positions to try and gather the best design.  

Combing and creating a set/series: illustrations have to all work as one and continue with the same 'style' of 'sketchy' and minimal. Whilst trying to do this however I've discovered that the design can look too scruffy and do not work as they take on a messy not hand rendered approach. 

Labels : Simple and Effective: (in some cases)

I have found that the design works well for selected condiments only. For instance the lemon and mint designs work quite well where as the chilli design seems to adopt the 'scruffy' approach and doesn't work as well in terms of layout on the jar. I kind of wanted to create the same scale of design for each condiment - but i don't know wether it will work as well as i originally thought. 

The designs / Feedback :

The designs do work as a set and the colours relate to the product but i got some feedback from peers and they said the following:

The designs work well

Some of the designs work really well such as Jam and Mint but others such as onion and chilli look very childish and scruffy 0 so it looks like less design has gone into them.

This is because the phrases and names of the condiments are longer - so it is harder to compress to fit orderly and functionally. 

I feel that these designs need to be improved a lot and gain a similar approach to allow for the range to look professional, home-made and creatively minialimalistic, stylish and contemporary.