Ad Agency
Creative Agency : branding ad campigns
Creatibe : fashion
a lot of creative people
Design museum
hotel brand
the shard
CREATIVE AND FUN
ALOT of different stuff
Well thought out concepts and manifesto's : Words are important
tone of voice
Copy Writers : BRANDS ARE IDEAS - IDEAS NEED WORK
Idea in words - visuals
Words are about everything : your job is to challenge every word - discuss and articulate positioning before you do anything - good designers can spell - great designers can write.
be generous.
You need words to sell stuff :
Copy and Design challenge each other.
People like well written copy.
words can make your brand human!!
Writing is thinking - clearly
Thoughts on the Presntation :
I thought the presentation was effective in porting copy in an interesting and clever way - It worked well teamed with a graphical input and allowed the design to have purpose and soul. The presentation was also good at showing pieces of work that ranges throughout creative dips lines which highlighted the studio's coragous and creative appeal.
The brief
we got set :
"PRE - EMPT SCOTLAND'S INDEPENDANCE FROM THE UK AND RE-DESIGN THE UNION JACK"
From this briefing I stepped back and had some time to think about the brief -
I decided that i would give this brief a miss. The design could be very effective but the aim was very politically based and had a lot of implications and I would rather spend my time on less corporate brands.
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