Design Experiment / Concept One - Cinema Experience

Concept One - Film 2013

Creating Film 2013 (I do not own any right to the images used.)

Concept One

I wanted to create a new application that allows you to see new and upcomming films in an easy way. The theme colour will vary each week when the website will show new and exciting film trailers for upcomming films. This saves browsing through various channels to find new releases. This will link to the cinema experience that I can visually create to correspond with this idea.

I have mocked up some movie posters and app designs to put this initial idea forward. 

I wanted to create a new application that allows you to see new and upcomming films in an easy way. The theme colour will vary each week when the website will show new and exciting film trailers for upcomming films. This saves browsing through various channels to find new releases. 

Creating a strong visual identity. The 'brand identity' is focused around the bold, imapctful design above. The use of having such a bright aesthetic grabs attention.

I have translated the colour of this seasons 'blue' - other seasons colour themes will be on the websoite but this is how you can see clearly the trailers you have and haven't seen. Each film poster will be re-designed with changes in layout and colour to make the 'experience' more unique to remember who are viewing the website. 

Translating the posters onto an application / iPad : This will show before the actual trailer is played. 

The trailer will then appear - The colour background will work for each season / week and will differ so it is easy to distinguish. 

Working with Web:

The designs have to correlate to web for this unique experience as it is about interacting with trailers as party of pre-excitment for the film. Film 2013 will give you access to the latest film trailers so you can watch them (without getting confused on which is the newest trailers / one's that you have already seen) and then you can confirm wether you would like to see the film at the cinema.

This selective and interactive way of picking a film works with the website and idea to allow you to selected and pre-plan. Which could create a whole new experience within cinema viewing. 

The basic mock up of the website home-page:

When you have watched your trailers and selected your films you will receievce a banner that informs you of relase dates closest to film reaslse / first viewings - then you can pick seats etc. This allows you to straight away pre-book the film. With a simple yet effective experience. 

This is just a mock up of the designs - I decided that the designs should be effective in an upmarket concept - however these mocks up's portray a much more mass market presence. Although the concept allows the product to be more upmarket and elected for members and specific film viewing the colour scheme and films chosen of the designs needs work.