Developing the Condiment Range - IDEA RE-THINK

The range as it stands now is very illustrative, and from the recent crit i decided to make the brand a more 'professional' aspect.

The crit suggested that i should use a brand name and relate it as a professional company who in turn promotes out home-made and local produce within a specific area. The brand will be a company who specialises in in condiment ranges and homemade ranges.

BRAND
(COMPANY) - visualise, brand identity, create
   |
WEBSITE - create
         |
HIGHLIGHTS LOCAL HOMEMADE PRODUCE - create a range that could be produce by someone who is making homemade condiments (visualise)

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I feel that this way of working would push the brief further and will also be able to produce some professional aspects that could work well. *

*The Condiment range will still need to be broad but will now involve an aspect of purposefulness. 

The Brand* will consist of :

Logo
Letterhead
Order Form
List
Business Cards
Website
Professional Photography 

The website will link to People who are creating Condiment ranges in selected areas:

- Bowl
- logo
- Tags
- Packaging


Each person involved in the company will have different 'homemade' range that will include different types of design, packaging etc. So the company as a whole will be one, but it will have different products and ranges.