Original thoughts : Onto Photoshop:
I have started to merge some copy with the images I have collected. The words and phrases come out of the idea i had with the initial concept.
I think the copy and image works best at a humorous and light hearted tone to allow for more creative view on the designs. The use of white type and a bright type such as bright his effective to highlight the key points and the ey concept within the image.
The designs need to be pushed fatherand added to to give a more professional appeal. They could be enhanced by making the REDISCOVER RETIREMNT clearer.
The target audience is older generations, so the images need to be clear, simple, to the point but also carry a humorous tone that will allow for the designs to re-light the 'flame' or 'life' back into retirement and retirement living for those who would like to retire.
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