YCN Tennis : Initial Design Sheets

Initial Design Sheets: Ideas

My initial Response to the Brief:

I took and afternoon out to start to think about specific ideas:

- to create an app

- A new sub brand

- Redesin LTA logo

- POSTERS

-Campaign viral

- # Campaign 

I spent the afternoon on the coach drawing out rough ideas and logo experiments, I also looked at the web aspects of what I could achieve. I felt that if I had appropriate imagery then I could develop the campaign. 

I wrote down the notes in pencil on pad, it was vey nice to start my idea in a sketch book fashion, it allowed me to scribble down my idea flow and brainstorms in a creative yet formative manner.