Wednesday 19 February 2014

Champneys : Logo Experiments

Logo ideas one:


We throughout that the designs needed to be formal but not too corporate  I started to experiment with the colour and layout of the logo. We decided that the colour dint work for the design, It made the brand seem too young. 














We decided that the best design was to use the line and to highlight the GOOD STUFF in a positive way. The experienmts taught us about our target audience and what we are trying to communicate. 


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