The Print Stuff:
To develop the range and encourage audience to work with the range, we started to develop a print stuff section.
I got to work on the layout for the
Mail out
Ad in Magazine
Information leaflet to go in the packaging
The information leaflet:
We wanted the information leaflet to be a simple step to step guide. We decide that we wanted to use images, but a lot of information had to be placed on the design so it was quite difficult to lay out the nesscary information as well as keeping it appealing and creative.
Adding the boarder linked the leaflet with the packaging.
Keeping all images to the left worked well to organise the text on the right hand side. This made it easy to read and the text lined up with the approbate image.
We decided to add in icons to bring the design together. It took me quite a while to work out the right layout of the leaflet as I had to ncorpate a lot. The logo was hard to place but made the design seem more professional and realistic.
MAIN LOGO AND LEAFLET TAG LINE:
Develpoing the Free Tester:
The layout was once again difficult with this design. I struggled to work on the measurements and it took many trials to get it right.
We still wanted to include the pattern to link with the other printed products. But we made this to be more interactive by having it as a mini open out booklet.
This let to there being a free sample inside.
Adding colour:
This was the back of the booklet and allowed us to add the colour of the online stuff so that we could unify the sub brand
THE GOOD STUFF : splits into
THE PRINT STUFF
THE WEB STUFF
We thought this worked well when diving the brand and the brand name could be used, adapted and built upon.
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