I feel that the designs embody the brand essence.The simplicity of the labels looks professional and the packaging is fun, busy and fresh.
The label being quite simplistic makes it look quite high end and the contrast of the pattern psushes the packaging. This was also necessary because we didn't want to travel too far away from existing champney's products.
We now had to name the products. Labels, names and descriptions for each packaging item. We need to show the health benefits the fun facts and link this to the blog and application to make the brand work.
LIST OF PRODUCTS:
Body butter - "Spread"
Moringa
Softens skin
24 hour hydration
300ml
Exfoliator - "Scrub Up Well"
Smoothes skin
Absorbs excess oil
Controls shine
300ml
Eye makeup remover - "Wipe Off"
For sensitive eyes
50ml
Face mask - "Peel Away"
Honey and passion flower
200ml
Firming formula - "Sit Tight"
Papaya and lime
Visibly tones
Simulates circulation
200ml
Makeup remover - "Clean Up"
Fragrance free
Reveals clean skin
Refreshes
150ml
Moisturiser - "Brighten Up"
Refines skin texture
Tightens pores
Perfects skin tone
200ml
Shaving cream - "Clean Shave"
Revitalising
Softens skin
24 hour hydration
200ml
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