Sunday 16 March 2014

Nets and Labels

Here are a few mock ups of the nets we created. We wanted to make sure they worked with the labels on the packaging.

I feel that the designs embody the brand essence.The simplicity of the labels looks professional and the packaging is fun, busy and fresh. 




The label being quite simplistic makes it look quite high end and the contrast of the pattern psushes the packaging. This was also necessary because we didn't want to travel too far away from existing champney's products.

We now had to name the products. Labels, names and descriptions for each packaging item. We need to show the health benefits the fun facts and link this to the blog and application to make the brand work. 


LIST OF PRODUCTS: 

Body butter - "Spread"

Moringa
Softens skin
24 hour hydration

300ml

Exfoliator - "Scrub Up Well"

Smoothes skin
Absorbs excess oil
Controls shine

300ml

Eye makeup remover - "Wipe Off"

For sensitive eyes

50ml

Face mask - "Peel Away"

Honey and passion flower

200ml

Firming formula - "Sit Tight"

Papaya and lime
Visibly tones
Simulates circulation

200ml

Makeup remover - "Clean Up"

Fragrance free
Reveals clean skin
Refreshes

150ml

Moisturiser - "Brighten Up"

Refines skin texture
Tightens pores
Perfects skin tone

200ml

Shaving cream - "Clean Shave"

Revitalising
Softens skin
24 hour hydration

200ml




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