Print Leaflet Research

I did some research on how spa and beauty leaflets you receive with treatments and products
I thought this would be helpful to our brief and the information leaflet that will be placed in the packaging. 

The designs seem very dated and not age approbate for a young market

Splitting the leaflet into 3:

Allows more space

Images can be bigger

Maybe the leaflet would be to big for sub brand packaging?

The idea of using very pose'd and fake images really makes the leaflet seem outdated. However I do like the idea of having the images and text right and left aligned so it become legible and makes sense when reading. 

This design tries to reflect a modern outlook on the leaflet. The use of one main image and refreshing colours works well but the leaflet doesn't seem to be very innotibe and creative.

I do like how the type is in on one side and used the flu spread. It looks quite professional and corporate however. The design needs work, but it's one of the most refreshing i've seen. 

Allowing the leaflet to be part of the brand - this works quite well to and allows the colour scheme and everything to match up. The design is split and works well for a hierarchy of information. Howeve it still looks quite outdated and the use of pattern doesn't work, maybe if a boarder was used it could of brought the image together.