I went to the library and rented out some books that allowed me to view the branding of film and media culture. I thought this would be efftive to see as it could influence my pratcie.
I like the idea of using full screen images with overlays of type - i think it works well to combine content and visual aesthetic and looks eye-catching
I wanted to focus on branding within the media. It was useful to research this as i could see what colours, shape. images layouts etc influenced a brand
I could also look at tone of voice and brand concepts. It would allow for me to create designs that could make me re-thin conventional ways to ortaty my ideas.
Looking at he research i gathered, it all resulted in bright bold branding, This has had heavy influence over my idea and i think it time to start scribbling down a few ideas based on my findings.
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