Champneys : Initial Pattern Designs

Once we had the design for the logo we thought that we should start designing and experimenting to create a range of products. This could work within spa and high street shops for our target audience. On the website we noticed there was a "coming soon" section so we thought that we could utilise that for THE GOOD STUFF.

We decided straight away that we would create a bold and unique pattern that would attract a younger audience, as the current Champneys packaging is quite dated, and aimed towards the older woman. We felt that a floral pattern would be most appropriate, however we wanted to take inspiration from The Library of Flowers and create something vivid and eye catching, not soppy and girly. A hand rendered aesthetic seemed most appropriate, as it would create a playful design, therefore myself and Steph began to draw up some flower illustrations that could be used. As illustration is something that interests us both, we felt that it was appropriate for us both to contribute to this area.

Unfortunately the illustrations didn't come out great once scanned in, even at a high dpi. I therefore suggested that seen as we were planning on adding colour anyway, that we simply traced a selection of the images using the pencil tool, to keep the hand rendered style, so that we could add colour and experiment with the visuals. I began to trace round the images in a similar style and began to explore different colour possibilities, using a vivid colour palette.