Champneys : Layout + Pattern Experiments

Pattern Development 

After drawing out all the designs we decide to add colour and both go away and create some patterns.

We selcted a colour pallet and decided to come back in a few hours when we had a unique and good pattern. 

These are my experiments:

BETHS FEEDBACK ON MY PATTERNS / LAYOUT:

Beth said that the design layouts were effective but they looked quite corporate and slightly old for th intenetd target audience.

I thought this was good feedback as it allowed us to look at the colours used and change certain aspects. 

We started to bring in colour pallet and regularly updated our experiments on dropbox

It took us quite a while to develop this as we wanted the design to be quirky and fun! 

We used illustrator to make the illustration by quickly drawing around the shapes in a bld book colour. This added depth and allowed us to keep it dun and not so serious. 

Original Colour Scheme

Initially, I liked the first pattern Beth had came up with, however I noted that the colour scheme wasn't quite working and Beth agreed.

These are Beths Initial Pattern experiments:

CHANGE OF PLAN

After this discussion, we decided to swap some of the colours and bring in some new ones. We wanted a non-garish colour scheme so we decided to work with pastel colours: 

Adding in a tone of green could allow us to use it for steams and leafs as well as the centre of a flower. 

Overlapping the design : Experimentation

Background

We decided that we needed a background for the image as it was looking quite bare and some ext a lines could gee the pattern some depth, however we dint want the design to look over crowded. 

We both agreed that this improved the pattern: 

PATTERN 2: 

As we are creating products for both skincare and body care, we decided that it would be more effective to have two different patterns that could be applied to the two different ranges.

We wanted to make this pattern busy. We had to add in a background to the previous pattern so we thought we should remove the long steams and focus on the shapes we had designed. 

Beth created this overlapping pattern: 

My response to Beths design: 

The design works very well. It is fun, vibrant and offers change from the other design. The bright colours would look effective when printed and the allows the Champneys range to target a younger generation.