Cinema Brief

Cinemas are a great place to go to be totally immersed within a world that is different to your own. Whether it is romantic, action and adventure, gritty realism or foreign fantasy etc.

Although it allows an escape, the public have found new ways to create the ‘movie experience’ at home through DVD’s and technology developments causing cinema revenues to drop, or cinemas to be closed.

The brief is; ‘to reflect the reputation of ‘everyday’ cinema and move it upmarket, more towards the premium experience of (theatre, opera and ballet), and to distance itself from mainstream cinemas, but still encourage members of the ‘everyday’ ‘affordable’ public to start to re-attend the cinema, as an experience.’

Create a ‘selected cinema’ brand and ideology for the UK - to encourage the public to ‘go to’ the cinema once again.

Your aim is to create a ‘new’ experience of cinema that will excite, promote and entertain the public and film lovers. You will have to create a brand of cinema that is desirable in public opinion to enhance cinema viewing. Create a fixture on the community entertainment calendar, with various deals, which encourage public to be enticed, and to boost cinema revenue.