Brief ‘Brand
the Boring
Rationale:
‘Brand the Boring.’
Is a brief set my Elmwood Studio
Leeds for LCA BA Hons Graphic Design students. The aim of the brief was to
create a brand surrounding a chosen sector.
After being given a randomly selected
word I then had to create a brand including the name and make it more
interesting. The brief had to be completed as a 'quick turn around' so I had to
go with some of the first ideas I generated.
Processes: Concept
Final Outcome: Logo & Brand, Strong Concept,
Presentation, Range of print products
Evaluation
This brief
was a good brief to undergo as it reinforced my association with branding and
concept design. I feel that this is where I started to turn as a designer in 3rd
year and started to become more focused. The brief allowed us to generate
creative concepts for ‘boring’ businesses. Initially I thought it would be
quite difficult to create but after extensive research ideas and development
started to progress.
Throughout
this brief, although it was short I developed many skills that started to
re-focus my design and my motivation. I learned skills in research,
presentation and idea generation, which I believe, are all massively vital
parts of design. I learned that extensive research can really help you to get
to know you target audience and allows you copy and tone of voice to represent
them. It also opens you up to colour schemes, ideas and develops you thinking.
One of the objectives was to produce a presentation pitch, I thought this was
very beneficial as it allowed me to prep and present to a professional client.
The presentation was an effective way to produce a final outcome and to
represent your ideas. This taught me to be confident and have belief in my
work. I thought hat I applied these skills quite well and was picked to do a
presentation. I thought this was a great brief to look at my idea generation
and I feel that I applied it well to my design to focus the concept in a clever
way adding personality and charter to the brand and making it ‘live’ rather
then just being a logo.
I feel
that my approaches to my design such as numerous brainstorms and design sheets
really helped me to create my final outcome. This was effective as I could see
all the stages of my design. I really wanted to focus on idea generation, and
by doing design sheets you could clearly see my processes pattern.
If I had
more time I would defiantly chose to focus more on this brief. We were given 1
week to complete the brief. I thought the time frame was appliance and represented
of the professional world, which allowed me to really focus my idea. I thought
the brief was great in allowing me to experiment with conceptual thinking and
really push my ideas. I would develop the brief further and create more designs
if I had the time but I think the overall presentation really was the final
outcome for me and taught me a lot.
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