Evaulation

Evaluation:

This was one of the first briefs I created and I wanted to explore illustration and branding. I thought this would be a good brief to combine the two. However looking back over the brief there are vast improvements I could make. As this was such an early brief for me I feel that I could re-create the website and main brand elements to a much higher stand now reflecting on the brief.

Throughout this brief I have focused my skills on presenting a brand and how it would work o a modern aesthetic. I don’t think I fully applied any skills to this brief and it defiantly wasn’t to a high standard. The design skills consisted of rendering a logo and some illustrative packaging. I really don’t think I projected my skills to the brief.

I approached the brief with the knowledge that I would be using traditional styles of branding such as hand-rendering logos, paint, stencils that all relate to homemade products as well as the traditional style. I feel that these methods did inform my design and reflect the stage I was at when I completed the brief. However these methods of production could be vastly improved and done to a higher standard to make the brief content look more professional and branded. These processes did inform the development of my brief in terms of progressing the logo, but I think I should of created the designs with more thought and focus to ensure a high quality.

Looking back at this brief I feel that I could really improve almost every aspects. At the beginning of the year I was more focused on illustration, but now I have developed skills with branding and digital elements that I feel could really enhance this brief. Although the brief was minimal it seemed to be a massive learning curve for me and has allowed me to re-think strategy and concept.