Personal Branding Evaluation

Evaluation:

I have probably found this to be one of the hardest briefs. Purely because I think its so difficult to brand yourself and be happy with the final result as your work is always moving and this has to be a representation of you. I found the brief extremely lengthy, as I started it in October and finished it in May. Over this period I experiment with many variations and concepts for my branding, all of which were discarded. I also find coding a very tricky element of design. I personally know that I need to start to use this, as much of my design is focused on digital aspects. However this was my first time coding a website. I attempted to use various website hosts to develop a starting point and found it very difficult.

Through this brief I also experimented with design processes. I used embossing, screen-printing and vinyl to try and inculpate my style via this. However most of these processes didn’t add to my designs at the time. I think the use of Triplex printing really helped me to make my business cards feel and look professional. From there the brand just started to grow. I quite enjoyed how I incorporated my personality into the design by using grid and relating an almost word search via my business card that reflected thing I like and where I am from etc. Creating a promotional pack was a great way to bring my website and print aspects together.

I think these specific skills have opened my mind to the conceptual processes of branding. I enjoy the colour scheme I have worked with but I know that shortly I will not. I feel like this brief has turned out to reflect my style of design but it needs more evidence of processes and work to show my full range of ideas.